Last Updated on March 24, 2023 by Tabraiz
Businesses can attract and keep customers and employees by installing EV charging stations. Include this eco-friendly business plan in your long-term goals for 2022 and 2023.
For what reasons should companies think about putting money into electric vehicle infrastructure?
Most companies can’t and shouldn’t disregard the following two arguments in favor of installing EV chargers:
· The chance to win over new clients has arisen.
· It demonstrates your company’s dedication to corporate social responsibility (CSR) efforts that promote environmental sustainability in the business sector.
Eight possible advantages of EV charging stations in India for companies
Get the attention of potential clients.
Some EV drivers may need to pause for a few hours to recharge their vehicles. Establishments that provide EV charging stations see an increase in customer traffic.
Make your company known to the world.
Electric vehicle (EV) owners use apps to find charging stations, and your company can be included there if you so like. Guests that stop by to charge their electric vehicles will have time to peruse your establishment.
Give the customer an option that their rivals don’t have.
There is a sizable proportion of people who shop at brick-and-mortar stores who also drive there. Many people who drive electric vehicle will appreciate the ability to charge their vehicles while they shop. Offering charging stations could put you ahead of the competition. It’s becoming increasingly crucial to give a first-rate shopping experience as brick-and-mortar stores struggle to compete with online retailers.
Boost your relationships with your clients.
Businesses may increase the possibility that customers would return by connecting with them through smart EV charging so that they can learn more about their customers and provide them incentives to do so.
Contribute to a green company effort by decreasing your energy consumption.
In 2019, the average CO2 emissions of cars sold in India increased for the third year running. Moreover, official data shows that cars are primarily responsible for the bulk (54%) of India’s CO2 emissions. Widespread EV adoption is needed if India is to attain its net zero aim by 2050, and this will need a concerted effort across many sectors. Considerable attention is being paid to the ways in which businesses contribute to such initiatives, and it’s crucial to keep that in mind.
Your CSR promises and brand principles need to be backed up.
A lack of EV infrastructure is likely to damage your brand’s reputation if it emphasizes environmental responsibility and social responsibility through CSR and marketing.
Achieve consumer and worker retention
Investing in EV charging stations in India shows that your company values innovation and has a progressive culture, which could help you win the war for talent and keep your best workers around. In addition, the government has given tax discounts for employees who use business EVs for personal use, making fleet electrification a terrific bonus for attracting and retaining employees.
Expect change, and prepare accordingly.
Businesses are under increasing pressure to modernize their fleets in light of the implementation of low and ultra-low emission zones and the impending ban on new diesel and petrol vehicles and vans. As the EV market continues to expand, widespread acceptance and the expectation for charging provisions in workplaces as standard will likely occur sooner rather than later. Organizations that invest in their future and take advantage of the current workplace grant programs for installing charge points or purchasing select new EVs for their fleet will have a leg up on the competition.