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Creating video content has become more challenging than ever. You may be figuring out some social media marketing tricks to make your brand videos stand out in the sea of competitors.
Video content and social media are inseparable. But, without the best content and appropriate approach, your video won’t thrive well in cyberspace. Moreover, your marketing effort can go in vain.
Therefore, we’ve compiled six social media marketing tricks to help you make video content for your brand. All points below are practical whether you want to create animated commercials or live-action videos. So, shall we begin now?
#1. Build Driving Stories
Squeezing up your video content with promotional phrases is the first step to failure. The most crucial aspect of your brand video is a driving story. So, focus on introducing your brand through exciting or emotionally-capturing storylines.
Frame your audiences’ pain points to be in the same shoes as them. Tell the audience how your brand can help them overcome their problems. You can also state your brand’s exclusive features to build their trust.
#2. Keep It Short and Sweet
As we live in a fast-paced society, creating a straightforward brand video is the best for today’s audiences. Thus, you need to appropriately leverage the first few seconds of your video and ensure not to ramble around.
Come up with a powerful hook at the beginning of your video. Depending on your target audience and brand, you can come up with fascinating facts, jokes, questions, stories, or problems for the starting line.
A strong start will engage audiences quickly. Therefore, focus on offering solutions through your brand and drive them to convert using CTA.
#3. Identify Target Audience
Knowing and understanding your target audience is the key to a winning brand video. You’ll need comprehensive research on target audiences by including their demographic and psychographic factors.
Demographic research deals with audience gender, age, education, income, and ethnicity. On the other hand, psychographic research focuses on consumers’ emotions and values, which include attitudes, interests, goals, and lifestyle preferences.
Compelling target audience research will help you create the most appropriate brand video. Moreover, you also need to do competitor research to know their marketing style.
#4. Include Clear CTA
A call-to-action phrase is a must in every marketing video. Brands commonly put a strong and clear CTA at the end of the video. It aims to convert audiences or make them do the desired actions, such as signing up for a newsletter or becoming a member.
It is possible to include two CTAs in a video but make it a combination of a gentle and strong CTA. You can add a soft CTA at the beginning or middle of the video and a strong CTA at the end.
Some powerful CTA words are: subscribe, join, sign up, buy, shop, order, purchase, donate, and commit. Of course, you still have a bunch of other CTA words to drive audiences.
#5. Collaborate with influencers
You can collaborate with influencers to make a more impactful brand or product video. As they already have many followers, it will be easier for you to get new audiences.
Moreover, influencers don’t only refer to social media celebrities but also experts who have good competencies and public reputations. Collaborating with influencers will also build audience trust and improve brand awareness.
#6. Optimize SEO and Social Media
What’s no less important than the video content itself is SEO optimization. The efforts can be in the form of creating keywords and other visual representations, such as video thumbnails.
Keyword research is also vital to making your video appear on the top list. Put keywords on the video title, tags, and description. Consider using not only short keywords but also long-tailed keywords to compete with bigger competitors.
In addition, leverage social media to publish your product or brand videos. You’ll be able to drive more audiences through many platforms.
Many businesses use video content to approach customers, so you must implement the proper methods to survive the competition. The above points can guide you in making the best video for marketing purposes.
Moreover, keep an eye on the recent marketing trends. Constantly innovating new products and upgrading your marketing efforts to the latest fad will keep your brand surviving well and last long in the industry.