Last Updated on April 13, 2024 by Jawad Ali
When designing a healthcare website, you need to focus on essential elements that your visitors need to know. These include location addresses, telephone numbers, and information about health issues and diseases. Also, keep in mind how your visitors are feeling and how they will navigate your site. You can make navigation easier for them by including big buttons and an internal search bar.
Personalization
Personalization is a critical part of the healthcare website experience. People want to be treated as individuals, and a healthcare website should do the same. By leveraging the latest technology, a healthcare website can deliver personalized content based on user behavior. It can also be customized by incorporating data from patient personas.
Personalization can help healthcare organizations increase patient engagement and conversion rates, and keep current patients. Moreover, it can be combined with EHR data for enhanced functionality. Our sixteen-year background in healthcare IT enables us to create medical websites that are user-friendly, secure, and highly performing.
ADA compliance
When designing healthcare websites, it is important to ensure ADA compliance. These laws, passed in 1990, mandate that websites be accessible to people with disabilities. This law also applies to private businesses. For example, videos must be captioned and other media must be presented in alternative formats. It also requires that a site’s navigation is easy to use.
Because health centers are considered public accommodations, they must ensure that their websites and services are accessible to people with disabilities. Failure to comply with the ADA can put you in danger of being sued or sent a demand letter. Luckily, there are a number of resources to help you make sure your healthcare website is accessible to everyone.
Mobile-friendly
A mobile-friendly healthcare website design is essential for today’s digital health consumers. Not only does it promote better patient care, but it can also improve your branding and marketing efforts. In addition to mobile-friendly websites, healthcare websites need to be interactive, too. This will help patients to get the information they need and make appointments faster.
A well-designed healthcare website is not just a brochure, it’s a 24-hour sales rep for your business. It provides patients with information about your practice and provides a convenient and reliable way to contact you. Fortunately, there are web designers who specialize in mobile-friendly healthcare website design. One such company, GoMarketing Inc., has been serving the healthcare industry for 13 years. Their custom web designs are interactive, designed for target audiences, and are mobile-friendly. They also build websites based on their clients’ preferences and business goals.
Limited color palette
Healthcare website design needs to be professional and contain action-oriented images. It should also avoid using too many colors. Adding elements that evoke a warm feeling is also helpful. For example, the Mayo Clinic homepage uses blue with green accents, which softens the cold feel of the website. The Johns Hopkins Hospital homepage also uses blue with gold accents.
Healthcare website designers need to consider color-blind users when designing their websites. Color-blind people are unlikely to be able to read a website’s content if it uses a limited color palette. Those with normal vision will have to use the browser zoom feature to view the content.
Call to action
When designing a website, it is important to include a call to action in the design. For example, a medical office should provide a means for patients to schedule an appointment. This is something that digital-first healthcare consumers expect, and it will increase conversions. The website should also offer a means for patients to pay online for appointments and create a payment plan.
Adding a quiz or questionnaire is another trend that has emerged in healthcare website design. This approach will serve information directly to the customer, and it will automatically route the patient to relevant content. In addition, the use of an image is a proven method to increase engagement.
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