One of the biggest social media marketing challenges businesses face is growing their audience. Many brands see Instagram as a promised land of potential customers eagerly waiting to buy their products or services. Yet the average Instagram business account increases its following by just 1.69% each month.
Great Instagram content is important, but it’s wasted if you don’t have any followers to appreciate it (and learn about your products). Therefore, you need to gain new followers to reach the right people. When you do that, you can expect:
- Increased engagement
- Better brand awareness
- More sales
- Increased revenue
Some 90% of Instagram users follow at least one brand on the platform, with 200 million users visiting at least one business profile every day. That’s a huge opportunity. In this guide, we’ll help you beat the average by showing you how to (sustainably) gain legitimate new followers for your business Instagram account, using tested and successful techniques.
Use hashtags to reach users interested in your industry
Hashtags are searchable words or phrases that users employ to share content around a particular topic. The Instagram algorithm also uses them to categorize posts. When users click these hashtags, all content shared using that particular tag appears. Find them through:
- Instagram search
- Social media analytic tools
- Competitor analysis
Not convinced? Hash-tagged posts generate 12.6% more engagement than those without hashtags. That’s likely because users can follow Instagram hashtags (as well as profiles), which means that people can discover your content even if they don’t follow you.
Optimize your Instagram bio for new visitors
Your bio is a valuable asset in your Instagram marketing strategy. It’s the first thing users see when they land on your profile, and it needs to be inviting and enticing to make people hit that follow button.
Play close attention to the following aspects of your Instagram bio:
- Your business name
- A recognizable profile photo (e.g., your brand logo)
- A brief description of your services and/or products
- A link to your website
- Calls to action, such as a shop button or email address
Also try adding hashtags to your bio — a time-tested follower growth tactic which can increase your reach. Choose a relevant hashtag and include it in your bio to make yourself more visible to your target audience.
Use a grid theme to make an instant impression
After your bio, the next thing visitors will check out when debating whether to follow your business’s Instagram profile is your grid content.
To make an instant and lasting impression, try using a grid theme — a particular design style you follow when posting new content to your profile. That aesthetic helps to tie your content together to ensure continuity and memorability. Options include:
- Black and white imagery for a monochrome effect
- Borders on your images to help them stand out on your grid
- A jigsaw approach to build individual posts into larger images
- Defined color schemes across all your content to aid brand recall and association
- Illustrations to help you stand out from your competitors
Engage with new followers to build relationships
Once you’ve convinced an Instagram user to follow you, it can be tempting to sit back and admire your work. But the truth is that the hard work is only just beginning; you now need to keep them sufficiently engaged and feeling appreciated enough to continue following you (and hopefully become a customer, if they aren’t one already).
Use Instagram to send out automated messages that welcome new followers. Treat it as an opportunity to understand more about them, their frustrations, and how you might be able to help them. The Comment Automation tool can also automatically respond to their comments on your posts. Automation not only nurtures relationships, but also helps with your overall Instagram engagement, which can attract more followers. The algorithm favors popular content from popular brands.
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