From hundreds to billions of active users, Instagram is one of the best free tools for connecting with your target audience. Almost every user spends at least 29 minutes a day on Instagram, thus promising you definite reach if the platform is used correctly. When most adults are spending their time on social media platforms, it makes sense for business owners to showcase their rental business online. In this piece, we have shared tips to promote your rental business on Instagram.
Instagram is the perfect platform to showcase your products, services, and overall business. Small business owners often invest a lot of their budget in social media marketing. In fact, most of the best and most rewarding tools are free to use.
Treat It Like A Marketing Campaign
Millions of businesses are leveraging social media. You can follow the same strategies to generate more traffic and attract clients. Promoting on social media may be a simple task. But it’s better not to take this lightly. Treat every task as a marketing campaign with considerable investment and you have to make it work. Start with identifying your target audience. As with any campaign, examine your analytics and make adjustments as needed. And make decisions based on your social media insights.
Use High-Quality Images
We get it, it’s no earth-shattering revelation. But Instagram is all about visuals and it would be stupid not to have a recognizable visual identity. To guide you more on this, it’s not always necessary to hire a professional photographer or have an expensive device to produce captivating and attractive images for Instagram. There are plenty of editing tools available for you to create eye-catching and quality pictures.
Check out the Air France Insta handle for inspiration – destination shots, window seat views, or travel utilities. Once you decide on the theme, try to follow a consistent visual look. With quality photos and videos, compelling captions can do wonders to promote your rental business on Instagram. Captions give you the chance to tell the story behind the photo. It helps you build empathy and trust in your community. The captions can be wry, seasonal, long, one-word, or funny.
Leverage User Generated Content
User Generated Content (UGC) can boost your business engagement. UGC is the content your customers post on Instagram and tag your business name showcasing your product and services. For instance, you have a customer who is regularly active on Instagram and is using your rental services and would like to showcase their setup and tag you with a photo or video. By allowing them to tag you and reshare their content on your page, you’re encouraging them to do more. It gives your customers a sense of acknowledgment and pride that you chose their work to showcase. Always make sure to ask permission before resharing your consumer’s content on your page.
To promote your rental business on Instagram most of the user generated content will occur automatically, but you can also request directly – through a challenge, a contest, or by other fun engaging activities.
Post At The Right Time
Simply sharing updates on social media is great. But what if you can do more to help these posts reach a larger audience and amplify your rental business traffic? The simple trick is timing. All social media platforms have different timing of high and low traffic. Three major factors why timing plays a significant role:
- Perfect timing increases your digital engagement rate.
- Posting at the right time of the day, you’ll have more likes, shares, and retweets, eventually growing your followers.
- It enhances traffic to your website.
It’s always beneficial to post consistently and regularly on Instagram.
Host Q&A Sessions
You can use captions, polls, or Instagram Live feature to conduct a Q&A session. This is a great way to promote your rental business on Instagram. Pick topics and questions that could be fun to discuss. You can also run workshops and tutorials. Book free sessions and connect with your followers. Are you wondering how you will connect with your followers on Instagram? Instagram has now launched a book now button for appointments!
Use a versatile tool and be sure to let your followers know ahead of time, so they can spread the word and help you to promote your rental business on Instagram.
Bonus Tip
To conduct your sessions with ease use Picktime. Picktime is an equipment rental scheduling software. There’s no extra software installation required. It has a user-friendly interface and can be accessed at multiple locations.
This option can help you convert your followers into leads and grow your rental business. For that requirement, you can use the Picktime Book Now button. Integrate the Picktime book now button with your Instagram handle. Go into settings then action buttons, select the book now option, and log in with your Picktime credentials. And you’re all set. For more detailed instructions you can also check the Picktime video tutorial for the setup.
With Picktime you get a customizable booking page and you can embed a book now button in your website. So that your consumers can book the slots according to their time convenience without you even calling or visiting the office. Using Picktime you can conduct one on one and group sessions.
With Picktime online calendar you do not have to worry about reminders. Sync your calendar (Apple/Google/Outlook) with the Picktime calendar and forget about late joiners or no-shows. Picktime will send SMS and email reminders.
You can book sessions 24×7. Manage your equipment, customers, payments, revenue, upcoming bookings, and other requirements with the best rating in the industry.
We’re at the stage where social media is not just valuable but an essential part of marketing strategies. It doesn’t matter if you’re here to promote your rental business on Instagram or working for a large agency. You need to have the skills to play around with social media platforms.