It is significant to create visual content for Social Media Marketing in Dubai. It cannot be overstated. Do you require proof? Take a look at the Google Doodle. Google generates a motive to visit its landing page and utilize its search engine to cover others by altering its appearance every day.
Social media graphic content creation
On social media, strong visual material has the same effect. It provides people a reason to follow you, like you, comment on your posts, and eventually buy from you. Visuals also tend to create a stronger impression. When we see a picture, we are 65% more likely to recall it. So, are you ready to unleash your inner artist? Let’s grab some pictures.
1. Include images in your social media approach
Do you want to make outstanding graphic content on social media? Great images are only as effective as the social strategy that backs them up. Your creative may adhere to best practices, but without purpose, story, timing, and other strategic components, you will be underserving your art department.
Recognize image copyright
It’s not always simple to find photographs, especially when it comes to copyright. However, it is critical, especially given the devastating repercussions of abuse. When utilizing stock pictures, templates, and graphics, make sure you read the tiny print.
If something is unclear, contact the image’s owner or the site for clarification.
The same is true for contracting and licensing. When drafting contracts with artists, make it clear where you want to utilize the creative, who owns the rights to it, and so on.
Whether you realize it or not, every company has a corporate identity and visual language on social media some are just more proficient than others. A social media style guide might be useful here.
Every visual strategy should consist of.
Audience polling
Do some research on your audience’s interests and consider what kind of visual material they’d want to see.
Make a mood board
Fill up the blanks with information, color palettes, and other images that will help define your path.
Themes
Change it up using repeating themes or foundations. For example, Air France’s Instagram page contains both destination and flight photographs.
Platform
Think about the changes your visual approach has to make for each social media platform.
Timing
Make sure to share visuals on social media during busy periods. But keep the larger picture in mind as well.
2. Learn the fundamentals of creativity
What factors contribute to an excellent visual? If you can’t answer this question, you might want to do some research.
True, there is no single best technique to design an image. However, there are certain fundamental recommended practices to consider. And you must first understand the rules before you can break them.
Scale photos to fit
One of the most serious offenses you may do when publishing pictures for Social Media Marketing is utilizing the incorrect size. Images with the incorrect aspect ratio or low resolution might be stretched, cropped, and crunched out of proportion, reflecting negatively on your business.
Each platform has its unique set of requirements, and you should customize your material accordingly. Always strive for the best possible image quality. Pixels and resolution are included.
Where applicable, include your logo
If you intend to share your images, you should consider including a logo. Pinterest is an excellent example. Anything that is pinned has the potential to be repinned, and without a logo, it is simple to lose track of where it originated from.
A good brand is prominent but not overbearing.
Typically, this entails placing a little logo in a corner or on the visual’s outer frame. If your logo’s color clashes or makes the picture too cluttered, choose a greyscale or neutral version.
3. Use text with discretion
When it comes to word count, less is always more, whether you want to generate quotation graphics, stylish typography, or employ text overlays.
The text in graphics should always be strong, readable, direct, and succinct. Check that there is enough contrast between the text and the backdrop for it to be readable.
Here are a few pointers to remember when incorporating text into photos.
- Check your spelling and grammar three times.
- Choose your kind carefully. The font may have an impact on both tone and readability.
- If you must blend typefaces, choose a serif and a sans serif.
- Avoid color combinations such as green and red or blue and yellow. They are harder to read, according to WCAG.
- Maintain a short line length.
- Keep an eye out for orphan words. It may appear strange to leave out one word on the final line.
- Animate text to make it more noticeable.
4. Include alternative text descriptions
Everyone does not perceive visual stuff in the same way. When creating social media content, make it as accessible to as many individuals and circumstances as feasible. Accessible content helps you to reach a large audience while perhaps edging away the non-inclusive competition.
Visual information that is easily accessible on social media might include.
- Alternative text descriptions the use of alt-text enables the visually impaired to enjoy photographs. Alt-text picture descriptions are now available on Facebook, Twitter, LinkedIn, and Instagram. Here are some pointers on how to write descriptive alt-text.
- Subtitles. Captions should be included in all social videos. They are not only important for hearing-impaired viewers, but they also aid in sound-off surroundings. Subtitles help language learners as well. Furthermore, those who view videos with subtitles are more likely to recall what they saw.
- Transcripts that are descriptive. These transcripts, as opposed to captions, convey the crucial sights and noises that aren’t stated or evident. Other alternatives include descriptive audio and live explained video.
5. SEO optimization
Yes, you can and should improve your pictures for search engine optimization (SEO). Especially when the popularity of visual search technologies like Pinterest Lens, Google Lens, and Amazon’s StyleSnap continues to rise. Googlebot, on the other hand, cannot “read” images, thus you must tell it what’s in the image using alt tags.
When it comes to SEO optimization, Pinterest may be the most essential platform. It’s critical to include the proper keywords in your visual descriptions and alt tags, just like it is for other search engines.
Conclusion
You can schedule and post your outstanding visual material to any social media network. You can produce and distribute content, engage your audience, monitor relevant conversations and competition, assess outcomes, and more all from a single dashboard.
Apart from this, if you want to know about Top 5 Tips to Improve Your Social Media Engagement then please visit our Digital Marketing category