There are two things to keep in mind while creating social media marketing strategies. One is how you are talking to your customers and how to get them to respond. Improving engagement and getting people to talk about your brand is as important as the kind of content you display on your feed.
Promotional content is beneficial however, people rely on user-generated content (UGC) more than branded content. Making sure your audience talks about the brand online, is active and responsive towards the content, and interacts with the brand-generated content are key aspects of making a social media strategy successful.
When people post about your brand, it gets challenging to keep up with the UGC after a point. When people mention you in a comment or a story you get a notification, the same is when people tag you in posts. However, when people post content using your hashtag, the only way to track it is by searching the hashtag and collecting content from there.
Social media aggregator platforms like Taggbox do this for you. They collect all the data online posted under your name and display it in a unified format. You can choose the preferred connection type such as mention, hashtag, profile name, URL, reels, videos, etc., and create a feed. With this feature, you can develop stunning hashtag campaigns and embed instagram into website.
Let’s dig deep into this.
What is Instagram @Mentions?
Instagram mentions include mention of your brand on Instagram. It can be in the form of a hashtag, tag, or @YourUsername. Understand the fact that these mentions are not limited to these, it can be in any form of communication that happens about the brand on Instagram, for which you are not receiving any notification.
It’s essential to set objectives and plan how you need to get UGC in place and handle them efficiently. Keeping a track of all your mentions on Instagram and responding to those mentions accordingly, builds trust and loyalty within your audience.
This is important because when people mention your brand they are talking about you, building brand awareness. If the feedback is positive, it could result in lead generation and improved revenue. On the other hand, if their review is negative and you’re not keeping track, it could lead to a poor reputation in the market.
However, keeping track and responding to these negative reviews on time, could lead to resolving issues, developing better relationships, improving your solutions, and further boosting user engagement.
Benefits of these Instagram mentions?
Now that we understand the role of Instagram mentions, let’s move on to understanding why these mentions are important for your business growth.
- Boosts Instagram reach
When people tag your account or mention your name in a comment or story, it reaches not just your followers but theirs too increasing the number of people seeing UGC under your name. It increases the visibility of your brand name and allows you to reach more people.
When you repost this UGC on your profile, it also develops a sense of trust and a positive brand image among your followers.
- Helps in engagement
When people comment or tag you, it gives you an opportunity to communicate with your audience. People love to see brands caring for them, it shows their opinion matters and how important it is for you. It develops better relationships.
This way you encourage more people to generate UGC for you and help in motivating them to invest in your brand. Brands come up with hashtag campaigns to increase engagement and offer easy access to communicate with you.
- It gives you a better understanding of your users
Reviews are important to understand what your customers think about you and how they perceive the brand. Almost every potential client will look at at least one review before making their purchase decision.
Negative reviews depict what went wrong and responding to them with appropriate measures helps build a loyal customer base while attracting more users. It also shows how relatable your audience finds your content and helps in understanding what kind of audience you should cater to.
- Provides feedback
When people talk about your brand and their experience, it shows what they perceive of your brand and how their experience was. It not only shows whether they liked the experience or not but also shows ways to improve certain aspects.
When your content reaches a diverse audience, it of course leads to attracting more audience, however, it also affects your image.
How to repurpose this UGC?
There way various social media aggregator tools to help you repurpose UGC on multiple marketing touchpoints like Website, emails, social media, etc. These platforms not only aggregate all your Instagram content but also gives you an easy solution to embed them on the website.
You simply need to copy and paste an HTML code into your website’s backend. You get various customization, moderation, and analytics features to personalize and enhance your widget.
Make these mentions your best friends and reap the desired results by repurposing them ethically.