Last Updated on April 15, 2024 by Jawad Ali
When you’re thinking about how to advertise your business, you probably don’t think of channel letter signs as being an option. These letters are meant for channels, right? Well, yes, but these aren’t the old-fashioned neon ones that we think of when we see that phrase.
Channel letters have evolved into a way to advertise your business in style and in ways that other forms of signage just can’t compare with. Here are some reasons why your business should be using channel letter signs as part of their marketing strategy.
The Many Benefits of Channel Letter Signs
Channel letter signs are a great way to get your business noticed and they have many benefits. Channel letters can be used in any type of environment, whether it’s indoors or outdoors. They’re also a simple way to express your company’s logo or color scheme in an instant.
Channel letters can also be easily changed depending on what’s going on with your company. If you’re looking for a cost-effective, yet highly visible way of advertising, channel letter signs should be at the top of your list!
What To Consider Before Purchasing Signage
When it comes to signage, there’s a lot of options available. But if you want something that will really stand out, Channel Letter Signs could be your best bet.
What is your budget? How visible do you need the sign? Will anyone vandalize or steal your sign? How will people know that this is your business? Do you need one- or two-sided signage?
Channel Letters can range anywhere from $700-$3,000+, depending on size and features. The cost of Channel Letters usually depends on what size they are (larger letters cost more). And what kind of materials they’re made of (for example, aluminum letters will be cheaper than stainless steel).
Choosing A Right Size and Shape
The size and shape of your sign will depend on your location, target market, and budget. The most common sizes for Channel Letter Signs are 10x20ft or 14x28ft.
If you have a larger budget, you can also go with an 18x40ft size. Large signs like these will be more noticeable because they’re taller and wider than smaller ones.
Where To Mount Your Signage
Channel letter signs can be mounted on walls, poles or posts in public spaces. For example, if you own a restaurant that is near a business area and away from residential areas. You may want to mount your sign on an outside wall of your building so people driving by can see it clearly.
With channel letter signs, you have many mounting options, so you can find one that will work best in your specific situation. The great thing about channel letters is that they usually have more than one use case because of their flexibility and durability.
Channel letters make excellent signage for businesses because they are durable enough to withstand wind and other elements. But also allow air flow so the sign doesn’t overheat.
Ensure Safety While Installing
Installing channel letter signs can be a daunting task, but it doesn’t have to be. With these tips, you’ll be confident installing your new channel letters:
1) Purchase a tape measure and level before beginning installation. This will help ensure that each letter is installed evenly and at the same height.
2) Make sure you have access to a ladder long enough. So, that you can climb up without bumping into anything or anyone.
3) Ensure safety by using extreme caution when handling sharp objects such as saws or nails. And use appropriate tools like clamps and pliers when needed.
4) Make sure you have an appropriately sized drill bit before starting any drilling on concrete or stone surfaces. So, your holes will not break through the other side of the material.
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