Last Updated on March 18, 2023 by Tabraiz
PageRank is a search engine ranking algorithm created by Google co-founder Larry Page. It was originally used in Google’s first web index and has since been used in other Google products, like Google News, YouTube, and Gmail.
Here SEO Agency Gold Coast says, PageRank became the most important factor for determining page rankings in Google’s search results. But does it still matter today? And if so, how much?
How is PageRank Determined?
The PageRank algorithm was developed by Google co-founder Larry Page and Stanford University graduate student Sergey Brin.
SEO Agency Gold Coast states that the pair founded Google and created what is now the world’s most valuable information service. Before they did this, however, they developed an algorithm to analyse how important websites are by determining how many incoming links there are to a given site.
The higher the better!
What Is PageRank and How Is It Used?
Google’s PageRank is a ranking system used by Google to rank websites in their search engine results. The rank of a web page is defined by its value, or how much it contributes to the overall fitness of the Internet. The higher a website’s PageRank, the more important it is considered to be on its topic.
In other words:
A high PageRank means the page has many links going to it from other sites that are also deemed valuable. This indicates that those pages trust your site enough to link back (and help boost its ranking).
A low PR means fewer sites linking back; therefore, they don’t trust your content as much and won’t help boost rankings either way
How Does Google PageRank Work?
Google PageRank is a measure of how important Google thinks a web page is. It’s based on the number and quality of links to a page. In other words, if many other pages link to yours, it means that they think your content is high-quality and worth sharing.
PageRank isn’t perfect — Google has admitted that it isn’t able to account for every factor when calculating rankings (for example, they can’t know whether someone who links to your site gets paid for doing so). But it works well enough that most people rely on it as the standard measure of website popularity — even though there are plenty of other variables at play when determining how well individual sites will perform in search results.
Although Google PageRank may not be perfect or exhaustive in its measurement of how important any given webpage is on the Internet (or even within Google), you should still keep track of its value over time because its inclusion in SEO Agency Gold Coast strategy makes sense from both an intuitive perspective as well as an empirical one: It’s easy enough for anyone with basic knowledge about SEO tactics>
Yet also provides tangible benefits such as higher rankings in SERPs which directly correlate with increased revenue potential through better leads generated through organic search traffic generated by those improved rankings.”
Factors That Influence(d) PageRank and That Still Matter
- Domain age and authority
- Page age and authority
- Keyword density (to an extent)
It’s important to note that the original PageRank algorithm has been updated over time, so it might not be entirely accurate to say that factors like domain age, page authority and keyword density “still matter.”
But if you have a site with a lot of backlinks from authoritative sites, it will still rank higher than others. In addition, these factors are still relevant because they help determine how well a website is liked by search engines as opposed to other websites in the same niche.
PageRank is dead. Long live PageRank! It may have been replaced by a series of other factors, but it’s still important for SEO. As Google continues to evolve, we can expect more changes in the way they rank websites. But don’t worry: there are still things you can do to improve your website’s visibility and ranking on search engines like Google.