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This digital era has brought enormous changes to human life, including how to market products. Digital marketing has become an essential part of every business to help them compete in today’s digital business world.
Most companies have started competing in the virtual world to be able to interact with customers and offer products in creative, authentic, and visually appealing ways.
Therefore, it requires the right strategies to run digital marketing for your business smoothly, one of which is by utilizing digital marketing tools that will be useful to help your business maximize content marketing.
Each digital marketing tool has its function. Starting from increasing sales, collecting data, making attractive designs, etc. Thus, instead of being confused about which one to use for your business, we have summarized the five best tools to improve your digital marketing methods:
1. Canva
Canva is a marketing tool that many people use to create various design-related things such as logos, posters, brochures, and presentation materials.
Canva is an excellent alternative for those of you who don’t have much experience in design. Canva is also the choice of small business owners who want to design logos, packaging, and even visual content for their social media.
Canva has a large selection of templates that are easy to rearrange. Although some are paid, free templates are considered more than enough for those of you who are new to running a business.
Interestingly, Images don’t have to be from Canva. You can take it from your collection. And for writing, there is a text holder feature to balance the writing position and images to make it look harmonious.
2. Google Analytics
Google Analytics is the standard reference in website analysis. This tool can analyze the data of users who visit the website:
- Tracking users’ locations
- The duration of visits to your website
- The pages they stay on your website
Google Analytics can help you understand customer preferences and gather insights on how to create better behavior. This free digital marketing tool has powerful features, such as achievement measurement and predictive metrics.
In addition, the insights view can help your business make better marketing decisions and return on investment (ROI), including significant trends and future actions your customers might take.
3. Ahrefs
This digital marketing tool can help you target and execute marketing strategies appropriately. Ahrefs is a comprehensive SEO tool that is useful for increasing website traffic.
Ahrefs has data on more than 150 million keywords that can be studied and explored for content in your industry. Like Google Analytics, Ahrefs also allows you to analyze competitors, such as backlinks, website rankings, etc.
Ahrefs also provides rank tracker features and Content Gap Tools to help you identify which parts of your website need improvement. Many SEO specialists have recommended this tool.
4. Hootsuite
Suppose you need a tool to make your social media activities more efficient and effective. The best answer is HootSuite. You can effectively upload posts on any social media platform such as YouTube, Instagram, Facebook, Twitter, LinkedIn, and other platforms.
Hootsuite also allows you to post various kinds of content for your business, including product videos, articles, brochures, etc.
Many companies use their social media accounts to quickly engage with customers and build trust and brand awareness. When you need to manage multiple accounts at once, HootSuite can be a beneficial tool.
5. Hubspot
Hubspot is the best marketing, sales, and CRM tool. This tool can help optimize the google search page, and Hubspot can also help you with social media and email marketing.
With HubSpot, you can access various directions of marketing and CRM efforts, such as blogging, SEO, social media, lead management, building a website, etc. The HubSpot tool is the right tool to improve your digital marketing method.
It would be best to prepare monthly expenses according to your required needs.
Takeaway
It will be a big loss if you have not included digital marketing in your business. Most people spend most of their time on the internet. You will also need digital marketing tools to help you run your marketing campaigns.
It will not only help you to collect insights and analyze trends or markets but also help your business achieve success in the long term.
You can use the five best digital marketing tools we have summarized to help your business succeed and compete in today’s digital business world. Make sure you choose the right marketing tools so your business can grow and soar.