You need to optimize your business’s Google My Business (GMB) profile for it to show up in relevant search queries. Then, you have to get reviews from satisfied customers. If your content doesn’t meet Google’s requirements, it will be removed. Here are some ways to do this. You should also be aware of the costs involved.
Getting your business to appear for relevant search queries
One of the easiest ways to get your business found online is by using Google Maps. Over 70% of smartphone users use Google Maps daily, and 83% of people in the United States have visited a store after using Google Maps to locate it. As a business owner, it’s essential to maximize the marketing power of Google Maps and optimize your Google Business Profile.
The first step in this process is to select the proper main business category for your business. While there are many variations of this category, choose one that best summarizes your business. For example, if your business provides service to a certain area, choose a category that will allow you to show up on Google Maps for those users.
Adding more information about your business is another way to boost its ranking in local searches. Including high-quality photos, a detailed description, and the correct primary business category will help improve your local search results. Remember that the more information Google has about your business, the higher it will appear on Google Maps.
Next, make sure to include your NAP (name, address, and phone number) on all of your website’s pages. Your NAP should be consistent across all pages, including Google’s own. You can add it to your website’s sidebar or footer. By doing so, it’s easy to update the information across all of your pages.
Another tip is to use a Reputation Scorecard to manage your online reputation. Getting your business to appear for relevant search query on Google Maps is a great way to boost traffic and sales. Once your listing appears on Google Maps, your business can be found in the Local 3-Pack.
Getting reviews from satisfied customers
If you’re using Google Maps for marketing, getting reviews from satisfied customers will help you get a high ranking. But be sure to be careful. Google has taken actions against businesses that attempt to influence customer reviews through incentives. Instead of offering rewards, you should inform customers of the importance of leaving a review. Some customers will be more apt to provide honest feedback if they believe that it will help other people find and compare your business. Also, be aware of FTC rules regarding review websites.
To get reviews from satisfied customers, you can send emails to your existing customers asking them to leave reviews for your business. You can also ask your customer-facing staff to ask customers to leave reviews. A review will make your Google Business Profile more valuable to potential customers, and they will be more likely to make repeat purchases.
One of the main advantages of Google Maps marketing is that it gives you more visibility than other forms of advertising. Customers can leave reviews quickly and easily, and it also allows you to promote coupons and specials. You can even add customer support phone numbers to your listing. In addition, Google Maps marketing can help you understand and analyze your competition. It can boost your web traffic and sales. Businesses can benefit from this kind of marketing strategy, even if they’re small and competing with big brands.
When marketing your business on Google Maps, it’s important to keep track of your ranking. If you’re not making any progress, try using SEO tools that allow you to track your ranking. These rankings take time to climb, so it’s best to focus on acquiring reviews and building local citations. By doing this, you will be on the right track to get a high ranking on Google Maps.
A recent BrightLocal study revealed that 91% of consumers prefer to read positive reviews. As a result, getting reviews from satisfied customers is essential for your business to rank high on Google Maps. It’s also important to include a BrightLocal link in your emails and website. Another option is to place a QR code on menus, invoices, and store signs.