Duplicate content in search engine optimization can mean a set of similar or identical words, explains Value4Brand. The digital marketing company in Delhi adds that they can partially or completely match the content existing on the pages of your website. Sometimes, though this content may unknowingly occur, when it continues to be found, your SEO practices can receive a negative impact. To do away with this impact, it is helpful to know the types of duplicate content and what results they can generate. Having identified the same, you can implement certain ways to remove or prevent such portions of the content.
2 Types of Duplicate Content
Content blocks that seem duplicate are of 2 types. The initial type is external. In this, multiple domains can get one page indexed by different search engines. Speaking of the other type, which is internal, there will exist only 1 domain. Due to internally-present URLs, it can face the issue of duplicate content. Irrespective of the type of duplicate/similar content, the digital marketing company in Delhi says that the blocks can be exactly or partially the same.
Duplicate Content and its Effect on SEO
Both big and small websites can be affected when duplicate or similar content exists on their domains. For both, this can mean that SERPs will indicate incorrect page versions. As a consequence of this, the purpose to be attained with the right page version shall be left incomplete. In the belief of the digital marketing company, there can be other effects too when duplicate content is found on a website.
- It can be assumed that when one or more domains carry duplicate/same content, their metrics can become low. This will further impact their website ranking.
- This practice can be largely confusing for search engines. Indexing issues originating from this will lead to poor performance of a website.
- Although there are no penalties for duplicate content, reading it can result in poor user experience which can cost business in other ways.
How to Find out Duplicate or Similar Content?
Before you start practicing the ways to remove or prevent content duplication, you should be sure about its occurrence. A quick indicator of this is that your website rankings may remain stagnant or fall. This is possibly due to the reason that similar content may be benefiting other domains or confusing search engines from crawling your site. Thus, you should keep an eye for this indicator.
Below are the ways through which you can be sure whether or not your website is using the same content:
1. Use Tools that Check Plagiarism:
An effortless measure to employ to find content that is duplicated is via plagiarism-checking tools, says the digital marketing company in Delhi. Whether or not your site’s content has been plagiarized by others shall also be known to you through these tools.
2. Manually Find on Search Engines
You can rely on the results for duplicate/similar content when you manually look for it on search engines. In doing so, you will be pasting the portions of your content on these engines. See to it that you place the portions within double quotation marks. Specific results matching the same shall then come up.
In What Ways can You Avoid Duplicate Content?
The elements present on your site can be one of the reasons why content may be duplicated. One such element is a URL. Similar or same URLs may not indicate that website pages are different. Therefore, when you create URLs, you should avoid duplication. In the opinion of the digital marketing company in Delhi, this is an important way of doing away with duplicate content in search engine optimization.
Aside from website elements, there are plenty of reasons why such content may exist. Based on the same, the following ways can also help you avoid content duplication:
1. Avoid Deliberate Plagiarism:
Plagiarism is an unhealthy practice. In certain situations, deliberate plagiarism can lead to serious consequences. Due to this, the content on your website can become duplicated and, hence, hurt SEO. Along with this, plagiarism should be avoided even for owning an exclusive website. This is to say that your content should include thoughts that give users something unique. Given that the same is not ensured, both user experience and optimization can be affected.
2. Write Different Product Descriptions
Considering that you run an eCommerce website and the problem of the same content is bothering you, take a moment to check for product descriptions. Sometimes, when multiple descriptions are added belonging to the same classification, descriptions can get repetitive. As you may now know, partially similar content can also have repercussions for search engine optimization. Therefore, writing unique content for these descriptions is suggested.
What to do When Your Content is Stolen?
Duplication in content can easily arise when a website steals from you. There are chances that the stolen or copied content may yield better rankings, visibility, and results on that website. The digital marketing company in Delhi, Value4Brand, suggests that in such a situation, accreditation is useful. Therefore, the owner of that website should be contacted for this reason. On finding that the person fails to acknowledge your request, you should ask for the removal of duplicate content. This is how you can prevent your content from getting copied. Thus, you will be able to retain the positive impact of search engine optimization practices.
Once You recover your content you can promote it through various SEO Methods. One of the methods that SEO professionals perform is to do Social Bookmarking Submissions. To know the latest social bookmarking submission site lists you can check on SERP and find it.
In SEO, there are several elements that can make or break the rankings of your website. Speaking of duplicate or partially-similar content, it can hurt SEO in many ways, as read here. It will be wise to focus on original content as much as possible. At the same time, you should be mindful of sites stealing your content. By focusing on both, you can see the positive effects of search engine optimization.