Escape rooms have become one of the most thriving ideas for business in today’s world. Despite being still young as an industry, one cannot ignore the immense growth it has experienced in the last few decades. Though the global pandemic led to a massive setback, the escape room industry continues to thrive in all corners of the world.
While toying with the idea of whether or not you can open up your escape room venture, you must be aware of the competition you will face to make your name in the industry. Unsurprisingly, you will surely need a spotless marketing plan to promote and grow your escape room business.
This article has compiled a complete marketing guide to establish and promote your escape room business as beginners in the industry. So, check it out!
1. Optimizing your website
Your website is the first thing any user will glance across on the web. Hence, you must completely optimize your website and provide all the required details about your business through it.
Regular checkups of your website are vital to search for loopholes that may exist in your website. Furthermore, you also need to set up an online reservation system for users to seamlessly book a game from the website.
For every online business to thrive, it must focus on offering a flawless user experience. Also, given that several users are likely to use their mobile phones to surf the web, make sure your website is mobile-user friendly.
2. The vitality of social media platforms
In a world where almost everyone has their own social media profile, you cannot undermine the same vitality in marketing tactics. Businesses can immensely profit from using social media channels as a viable mode for marketing their brand. Your brand’s social media profiles will represent your business as well as help you to interact with your target audience on a more personal level.
When it comes to escape room ventures, setting up Facebook and Instagram profiles can benefit you. Since both these platforms thrive on the idea of visuality, you can grow and develop your brand through these platforms by posting high-quality visuals!
While curating your posts for your respective social media handles, ensure that they are infographic, creative, attractive, and relevant to your target audience. You can use different tools like Canva or even Photoshop to edit and enrich your visual content before posting them on your feed.
3. Optimizing for Google Maps SEO
Most users will learn about your brand through searches made on different search engines. Hence, it is essential for you to improve your online presence, to come up as the top results on any search engine.
When users search for “escape rooms near me” or even “escape rooms in (city name),” Google tends to use data from Google Maps. Therefore, you need to optimize for Google Maps to gain a higher visibility rate.
Here are a few ways to help you do it:
- Claim and verify your Google My Business (GMB) Profile
- Optimize your GMB Profile by providing accurate details and using suitable keywords
- Incorporate your brand in different online directories
- Gain more reviews and ratings from your customers
4. Forging solid relations with local businesses
You can draw many benefits by working with your local communities to grow your brand. Partnering with local brands and businesses in your vicinity and exchanging various promotional commodities can help you attract more audiences. While working with local businesses to grow your brand, focus on building long-term relations with them instead of short-term ones.
You can do it by offering discount coupons to your customers at different local restaurants or pubs. After that, those local businesses can do the same for you! In this way, both companies can thrive by relying on one another.
Establishing an escape room business from scratch requires hard work and promising effort. The road will not be easy to trod on, but with sufficient dedication and perseverance, you can make your name in the escape room industry!