Last Updated on April 13, 2024 by Jawad Ali
When it comes to choosing a direct mail marketing company, pricing is a crucial factor. Make sure that you know how much you can spend and whether you have the budget for this type of campaign. Since there are many different factors that go into the total cost, many companies cannot provide an exact quote. Listed below are a few tips for determining how much to spend on direct mail marketing.
Costs of direct mail marketing campaigns
Costs of direct mail marketing campaigns for direct mailing companies vary based on the size of the mailing list and the type of direct mail needed. For instance, a 1,000-unit mailing may cost $1 per piece while a 100,000-unit campaign might cost $0.10 per piece. Larger volumes can also take advantage of bulk-buying discounts, resulting in lower costs.
Another factor that affects direct mail campaign costs is the design of the mail piece itself. Depending on the size and complexity of the design, a campaign can cost anywhere from $10 to $1,000. Printing costs are higher for heavy-duty mail pieces compared to thin, lightweight mail pieces, but you can get bulk discounts through printing companies.
While costs for direct mail marketing campaigns can be higher than for digital channels, the results can be worth the expense. Generally, response rates are better than in digital channels.
Service offered by each company
Direct mail marketing companies vary in their levels of service. Some are more expensive than others, and some offer more specialized services. NextDayFlyers, for example, offers a next-day turnaround on flyers and other printed materials. It also provides other premium services, such as renting mailing lists, storing inventory, and verifying addresses. The company also offers an online design platform for creating and customizing mailers. It also allows users to upload artwork and see how much each campaign will cost.
Cactus Mailing offers postcard and brochure mailers. The company also offers a unique Google Ads offering through its Smart Marketing program. This program helps clients create a coordinated Google Ads campaign that will yield better results, including increased leads and sales. Other features of the Smart Marketing program include landing pages and Google display ads. PostcardMania also provides Facebook ads and follow-ups.
Direct mail service companies should offer a variety of products and services. For example, a local mom-and-pop restaurant will not need the same direct mail services as a B2B company. They should offer additional services, such as graphic design.
Direct mail can be mailed in many different formats. You can use postcards, letters, large envelopes, and flats. However, most marketing campaigns focus on letter and postcard sizes. Test different sizes and designs before choosing a final format for your direct mail campaign. This way, you will be able to see which size works best for your target audience.
Another way to test response rates is to test your mail list with an oversized envelope. Oversized envelopes have the highest response rate, at 5%. You may also want to test different types of mail. For example, your client might decide to test direct mail in the winter and send out oversized postcards. This would give you a sample size of a few hundred people.
ncluding a call to action (CTA) in your real estate direct mail marketing campaign can be an effective way to increase response rates. Make sure that your CTA is easy to understand and speaks the language of your audience. Also, ensure that the design of your direct mail piece naturally draws the reader’s eye to your CTA. White space and contrasting colors are both great options to draw the eye. Your CTA should also be large enough to grab attention without being too intrusive. Finally, personalize your mailer to add interest to your campaign and cut through the clutter.
When designing your direct mail campaign, keep in mind that your call to action should be effective and direct the reader to take the desired action. To make your CTA more effective, use action words, such as “subscribe” or “buy,” or “make a donation” or “donate now.” Make sure your CTA is concise and clear for the reader.
