Last Updated on March 21, 2023 by Tabraiz
The first step to improving customer experience is to have a website. Once you have climbed the first step, updating the store with more advanced features is next.
There is a lot you can do to improve your customers’ experience. For example, you can offer them multiple payment options and add 3D product demos, product reviews, scheduled delivery, and whatnot.
These advanced features can be easily integrated with your website with the help of small changes or plugins. Let’s find out what your store needs to elevate customer experience:
Multiple Payment Options
All websites have a payment gateway. You are way behind the league if you allow only credit or debit cards. Nowadays, e-stores offer multiple payment options. You can integrate payment platforms like Stripe, PayPal, Razor Pay, etc. You can also offer COD (Cash or card on Delivery) if possible.
Additionally, you can also ask your customers to integrate their digital wallet options. Customers tend to use the options they prefer or trust. They might refrain from purchasing if you don’t have enough payment options or the ones your customers usually prefer. So, offer them as many options as you can.
Mobile-friendly User Interface
If you have a website, it should be mobile-friendly, or you are losing half of your website traffic. Customers prefer browsing and purchasing products on their phones.
Your website should be mobile responsive because there are high chances you will get more customers visiting from their phones.
The mobile site should load fast, or you might lose a customer. You can also consider tablets as they are a preferred device to shop via.
Have you ever felt annoyed or left halfway through the checkout process? You probably don’t want your customers to feel that way. If your customers are convinced to buy the product, you must ensure they checkout and make a purchase. A simple way to get this through is a simple one-page checkout. You should only ask customers for the necessary details.
When you force customers to sign up to make the purchase, customers planning one-time purchases might just drop the idea of purchasing. They might not be ready to commit and register to your website. Thus, keep it simple and sleek.
Offer Scheduled Delivery
Every business aims to add more features and functionalities to serve customers better. When a customer buys a product from your store, they would want the delivery date. Maybe they are buying that product for a particular reason and want it on a specific date.
Competition is high; you have to ensure you have the best features. You can integrate a plugin to unlock this feature on your Shopify store. There are many Shopify delivery date plugins available in the market. They allow customers to choose their preferred date. Some also allow choosing the time slot for the chosen date. If you don’t allow them to choose the date they want, they might go to a website that does allow them. When you have such advanced features on your website, your customers want to make repeat purchases.
Product review sections work as a push your customers sometimes require to make the purchase. They might read the product description, but reviews from other customers would convince them more to have it.
Amazon has made people go through customer reviews first and then make payments. So, you should have a product review section. Not showing what other customers think about the product might make you look fishy.
On the other side, negative reviews would give you perspective and a chance to improve your product. Businesses should have an open heart to welcome negative reviews as they would for positive ones.
You must have push notifications! If you already have this feature, use it as much as possible. They are the perfect way to stay connected to customers. Sending notifications about a new product line launch or upcoming sale would excite them. They would visit the app more often.
Push notifications are one of the best marketing tools. You can advertise any new thing that is happening in your store. It also works as a reminder to buy the product lying in the cart. If any of the products on your customer’s wishlist went out of stock, notifications could help you inform them once you have restocked them.
Not all your customers will want to go through the FAQ section and try to find answers to their doubts. It burdens support executives as their time goes into answering common questions. Due to this, the support executives cannot provide instant feedback.
However, you can overcome this issue with a live chat option. The AI-configured chatbots work best for all sorts of businesses. They are loaded with FAQs and new updates/changes. When a customer asks a question, the chatbot will try to answer by recognizing the keywords.
3D Product Demos
Online shopping is best in almost all ways except one. Customers always feel that they are not able to touch or see the product in person. Sometimes, when the product gets delivered, it might not match the customer’s expectations.
But if you add a 3D product demo or a video, it would make it much easier for customers to visualize the product. The 3D view shows customers how their product looks from all angles. The video shows how the product functions and how they can use it.
Advanced features can make your customer’s purchase experience even better. Nowadays, customers consider the overall experience with the brand and not just the product. There is extensive competition in the market. They can easily find a seller who sells probably sells the same thing and offers a better customer experience. You have to ensure that you can make small changes that can make a major difference in the purchase experience. You can either get these features developed if required. There are a lot of small plugins available. Adding tiny things brings more clarity to your products and actions.