When you read a long article, it can get boring real fast. Now, compare it to when you read an article with some visuals. You’ll probably find reading the writing much more bearable. The visuals might help you understand what the article is about.
Visual content holds a lot of importance and power. They’re more than just pretty illustrations. They play a significant role in content by helping content marketers tell their story in a compelling yet efficient way.
For businesses, visual content can reap many benefits when used correctly. In this article, we’ll list five ways to incorporate visual content into your business to ensure you can get the most out of your content marketing efforts.
- Create a story for your brand
Before you even begin considering what images to include in your latest article or website, think about your brand’s story. If your brand has no imagery, this is an excellent time to think about what you want to communicate to your audience.
You can start with a mood board to decide what visuals you like and what you would like your brand to emulate. Once you know what visual content you want, it’s time to work on a story. Make sure your story connects with your audience and presents your brand well.
- Decide on a visual style.
There are a lot of visual content styles, and it can become overwhelming when you have so many options to choose from. Once you have a story for your brand, you can start deciding on what visual style you want to use. Although you are welcome to explore different types, sticking to one signature style is essential to maintain consistency.
An excellent way to figure out what visual style works best for you is by exposing yourself to many references and learning from other brands. Then, tie it in with your brand story.
- Use visuals in your content.
There are so many ways you can use visual content in your business. For example, you can use visuals in your content marketing efforts. If you already have content on your website but would like to update it with some visual imagery, you can add bits and pieces of visual content to ranking articles.
If you have some upcoming content published, try adding some images to go along with it so your readers can enjoy the content easily. You can also update your website with some pictures if needed.
If you have some complex data and statistics, you might want to consider creating them into an infographic. Infographics are fantastic because they can contain a lot of information and deliver it to the audience in an effective manner. Infographics can be difficult to make, but thankfully, you can hire an infographic agency to help you.
- Share visual content on social media platforms.
Social media platforms are crucial for any business growth. Users on these platforms love images and videos. So, it’s essential that your business share content with visuals on social media.
A good way to share visual content on social media platforms is by sharing bits and pieces of content with images. Taking some content from your infographic or long-form content and resharing it on your social media platforms is an efficient way to keep your audience engaged.
- Incorporate visual elements in emails
Lastly, don’t forget to incorporate visual elements in your emails. If you regularly use email as a marketing tool, you should try to make your emails more engaging by including photos, videos, or GIFs. If you’d like to add some extra value to your emails, you can also add some content alongside images to make reading a bit easier.
Emails with images or videos tend to perform better than text-only emails. So, don’t forget to add some visuals to your emails next time you decide to send one out.
Visual content can work wonders for your business if you know how to use it properly. Although they can be a bit challenging to create, and you might run into some obstacles, tools can help you make your images. If you require professional help, various design agencies can also give you a hand. We hope this article helped you with your content marketing journey!
Ebnu Sudarso is the Co-founder of Milkwhale, an internationally acknowledged infographic production agency. Graphic design and writing have always been a passion. Over the years at Milkwhale, the company has created and published numerous infographics and great visuals.